I’ve always been a blog aficionado. I technically started my 1st blog in 2001 when they weren’t that popular, and have read different ones throughout the years since then.
Now that I’m blogging “for real” here at SMTT, I follow a lot of equestrian blogs. At the moment, it’s up to 302! Of course not all of those are very active, but I pretty much glance at most posts that go up from those 302 blogs (especially Monday-Friday, I get a little slack on the weekends) even if I don’t always comment.
From all these blogs, I obviously have my favorites. Different things in blogs are going to appeal to different people, but I’ve observed some patterns that depict a good blog in my mind.
If people know that you generally post new blogs every morning, they are going to reliably come back to visit your site more often. This isn’t to say that life gets in the way some time, but good blogs have a content schedule and stick to it for the most part. Erratic posting with long lulls in-between or unexpected makes it hard to retain readers. Blog All Stars: News from Oak Creek Ranch and Viva Carlos
We all like pretty things – especially in blog posts! Sometimes if I’m super busy, the pictures tell 75% of the story for me in a blog post. Even if you don’t take the pictures yourself (I am often guilty of taking stuff off of tumblr – proof in this post), adding pretty visuals can help break up long paragraphs of text and give readers a “breather” before they move on to the next extended paragraph about you working on perfecting the sitting trot. It’s also always better to vary up pictures if you can. We will notice if you re-post the same picture 100 times (guilty!) as well as take 500 cross tie pictures (also guilty!). Blogging All Stars: Equestrian at Hart and Pia’s Parade
Not every blog is the same, and lord help is if they all were. There are some really good, unique equestrian blogs out there because they have identified a niche and stuck with it. Maybe it’s a detailed training journal, or a tour of the hunter/jumper fashion world. Either way, you know what you’re in for when you visit these blogs and keep coming back because we enjoy what they have to offer. Blogging All Stars: Bakersfield Dressage and Horse Country Chic
Let’s face it – we blog about our horses because we love them. We love the sport, the ups and downs, and we can’t imagine our life without horses. Part of the reason I’m reading your blog is because I enjoy reading about your trials and tribulations and I want you to succeed. The more enthusiastic you are about the love for your horse, your goals, your drive… the more I want you to succeed! Blogging All Stars: Cash’s Steppin’ Up and Polka Dot Periodical
It’s hard to be naturally funny, but at the same time people love to laugh. You don’t tend to see this as much in equestrian blogs as you do in other genres, but it’s still present. Good comedy in an equestrian blog is like a happy bonus surprise. Blogging All Star: Little Bay Horse and Poor Woman Showing
No one is perfect. Whether you are showing on the AA circuit or trying to get your green broke horse to go in the corners… we all have struggles. Every rider in the whole world has struggles. So it can be a little off putting to read blogs that only talk about how awesome they and their horse are. Being aware of weaknesses and sharing them with the world in combination with sharing your triumphs gives me a clearer insight to you as a person. Showing what you’ve overcome only makes me more excited for your future success! Blogging All Stars: Alchemy Eventing and Fly On Over
Of course at the end of the day, it’s your blog. It doesn’t matter if I like it or if the world likes it – blog because it makes you happy. All of us bloggers know that these little online journals can be quite the time sink, and you should write about whatever works for you!
I should also add that for every few blogs I featured in these categories, I could pick a lot more! There are tons and tons of great blogs out there, these are just a few of my favorites.